If you own a small business, then you may already be aware of what powerful tools brochures can be. If you aren�t, then you should take a look at what brochure printing can do for your business. Brochures can help you to increase your business, build recognition of your brand, and make it easier for your customers to refer you to others. As a small business, you may be concerned about how much you can spend on brochure design. If you are, then it may be comforting to hear that you can do your own brochure designing following a few simple tips. Know Your Audience The primary concern when designing a brochure for printing is your target audience. Is your audience conservative or more liberal? Do they have a lot of spending cash or are they interested in being frugal? Are they single adults or families with children? The more you know about the people you want to reach, the easier it is to design a brochure that will speak to them and work effectively as an advertising tool. Paper Another consideration in the design of your brochure is the size of the paper that will be used for brochure printing. Your template size should match your paper size exactly. Otherwise, you will have time-consuming and possibly costly redesigning to complete later, or you will find that your images and text are distorted. Use High Quality Images Pictures are the heart of your brochure. More often than not, they will be what cause a reader to stop and pick your brochure up to read. Therefore, you need to make sure that the images you are using are the highest quality possible. You will want to use pictures that are at least 300 dpi. If you are using stock images, make sure that you have the rights to use the pictures. Quality is always better than quantity � it is much better to have just a few stunning photos in your brochures than several less spectacular ones. Opt for the Nicer Paper Stock Most companies offering brochure printing will have different paper weight choices. The heavier the paperweight, the stiffer your brochure will be, and the more professional appearance it will have to the reader. Often, the cost between one weight of paper and another is minimal, and it is worth spending the extra money. In addition, heavier paper stock lasts longer, which means more repeat sales. Keep it Simple A common mistake in brochure design is trying to cram too much information in a small space. A simple, well-designed brochure will be much more effective than one that is so crammed with text that it is impossible to read. Keep your cover simple, with a design that is created to attract attention. The image should be one that attracts attention, and you headline should be a call to action that inspires the reader to pick up the brochure for a closer look. Inside, all of your information should be summed up in the headlines. Many readers will only glance over the headlines, so hiding the information in paragraphs of text will cause your brochure to be less effective. Lastly, make sure that your contact information is easy to find and read. After all, if the client doesn�t know how to contact you, even the best designed brochure will be useless.